Boxing in Canada: A Champion's Journey, Big Data, and Social Media Insights

Join us in supporting #JustinParina's Olympic dream. Boxing champ, dedicated father, aspiring Olympian. Sponsor Seeker dove into inspiring journey to Paris 2024! #GoTeamCanada 🥊

WEBINAR RECAP: Alex Huot of Sponsor Seeker recently took the virtual stage with decorated Filipino Canadian boxing champion Justin Parina. The session unpacked insightful data on boxing's popularity in Canada, audience interests surrounding the sport, and essential strategies to magnify social media engagement.

Some of Justin's Influencer and brand affinities on social media

Boxing, an age-old sport, continues to pique interest among Canadians. Our webinar dove deep into the brands resonating with boxing enthusiasts and dished out invaluable tricks to grow a social media audience. This is not just about the sport; it's about stories, dreams, and aspirations. It's about champions like Justin.

Justin Parina: Beyond the Ring

Justin is on a significant mission - a fundraising campaign on GoFundMe. The aim? To support his dream of representing Canada at the Paris 2024 Olympic Games. Here's why this journey is so vital:

The Olympic Dream

Justin dreams of the Paris 2024 Olympic Games, which could etch his name in Canadian Olympic history. While his talent is undeniable, the financial hurdles are a formidable opponent. As an amateur Canadian athlete, Justin is responsible for his expenses, including training camps, competition fees, nutrition, travel, and equipment costs. With three critical events on the horizon, three of which are Olympic Qualification events, the financial toll is mounting.

Life Outside The Ring:

Justin recently became a father. He is the sole breadwinner. It's a tightrope walk balancing the financial stressors, his impending personal milestones, and the intense training demands. The last thing we'd want is these external pressures to overshadow his boxing prowess and jeopardize his Olympic dream.

Upcoming Events

  • 2023 Pan American Games – October 20 to November 5, 2023 (Santiago, Chile)
  • 2024 World Qualification Tournament 1 – February 29 to March 12, 2024 (Busto Arsizio, Italy)
  • 2024 World Qualification Tournament 2 – May 23 - June 3, 2024 (Bangkok, Thailand)


The list is long and speaks volumes of Justin's unwavering commitment. From being a six-time Canadian Champion since 2018 to winning the 2019 Canadian Olympic Trials and multiple other accolades, Justin's journey is nothing short of inspiring.

A Glimpse into Justin's Past

At 18, Justin clinched his first National Championship, marking his entry as the youngest in the men's division. The same year, he showcased his prowess internationally in the Dominican Republic and returned with a silver. His quest for the Tokyo 2020 Olympics took him to Montreal, leaving behind his home in Mississauga. However, the pandemic thwarted his dreams, but his resilience shines brighter than ever.

Join The Cause

Contributing to Justin's journey isn't just about supporting an athlete. It's about backing a dream, a passion, and a story of determination. All donations will accelerate Justin's mission, bringing him one step closer to the Paris 2024 Olympic Games. #GoTeamCanada

Gofundme: support, share, and be part of an Olympian's journey.

Take a Look at Some Highlights From The Webinar

Sample Slides